Effective Date: 03/21/2025
Atomic Roadside Rescue LLC ("Atomic Roadside Rescue," "we," "us," or "our") is committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our roadside assistance services, visit our website, or interact with us in any other way (collectively, the "Services").
1. Information We Collect
We may collect the following types of information:
- Personal Information: This includes information that can be used to identify you, such as your name, address, phone number, email address, vehicle information (make, model, license plate), location, payment information, and driver's license details.
- **Location request roadside assistance to accurately dispatch our service providers.
- Usage Information: We collect information about how you use our Services, including your browsing activity, the pages you visit, the features you use, and the date and time of your interactions.
- Device Information: We collect information about your device, including your IP address, browser type, operating system, and device identifiers.
- Communication Information: We collect information about your communications with us, including call recordings, text messages, emails, and chat logs.
2. How We Collect Information
We collect information in the following ways:
- Directly from You: When you request roadside assistance, create an account, contact us, or provide information to us in any other way.
- Automatically: Through cookies, log files, and other tracking technologies when you use our website or mobile application.
- From Third Parties: From our service providers, such as payment processors and location tracking services.
3. How We Use Your Information
We use your information for the following purposes:
- To provide and improve our Services: To dispatch roadside assistance, process payments, respond to your inquiries, and improve the functionality and user experience of our Services.
- To communicate with you: To send you updates, notifications, and promotional materials.
- To personalize your experience: To tailor our Services to your preferences and needs.
- To ensure safety and security: To detect and prevent fraud, protect our rights and property, and comply with legal obligations.
- To perform analytics: To understand how our Services are used and to improve our marketing and business strategies.
4. Disclosure of Your Information
We may disclose your information to the following parties:
- Service Providers: We share your information with our service providers, such as tow truck operators, mechanics, payment processors, and location tracking services, to provide the Services you request.
- Business Partners: We may share your information with our business partners for marketing and promotional purposes, subject to your consent.
- Legal Compliance: We may disclose your information to comply with legal obligations, enforce our policies, or respond to lawful requests from government authorities.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your information to the acquiring entity.
- With Your Consent: We may share your information with third parties if you have given us your explicit consent.
5. Data Security
We implement reasonable security measures to protect your information from unauthorized access, use, or disclosure. However, no data transmission over the internet or electronic storage system is completely secure.
6. Data Retention
We retain your information for as long as necessary to provide the Services you request, comply with legal obligations, resolve disputes, and enforce our policies.
7. Your Rights
You have the following rights regarding your personal information:
- Access: You have the right to access the personal information we hold about you.
- Correction: You have the right to correct any inaccurate or incomplete personal information.
- Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions.
- Objection: You have the right to object to the processing of your personal information.
- Restriction: You have the right to request the restriction of the processing of your personal information.
- Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
- Opt-Out: You can opt-out of marketing communications at any time.
To exercise your rights, please contact us at: (651) 314 - 1133
8. Children's Privacy
Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. Your continued use of our Services after the changes are posted constitutes your acceptance of the revised Privacy Policy.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Atomic Roadside Rescue LLC
1412 Marion Rd Southeast
Rochester, MN 55904
Phone: (507) 222-3451
Email: info@atomicroadsiderescue.com